Boulevard Brewing Co.
Terra Incognita Label
Limited Edition Print
Boulevard & Sierra Nevada Brewing Companies were chosen to create the collaboration beer for SAVOR 2012 (the prestigious craft beer & food event held annually in Washington D.C.). Boulevard asked us to take responsibility for the design and printing of the label as well as a handheld limited edition print for their salon at the event.
The front labels were 4-color, letterpress printed on kraft labelstock and the back labels were 2-color, letterpress printed on the same stock then die-cut. We joined in the "labeling party" held by Boulevard at their distribution center, where we helped hand-apply part of the 5000 labels.
Boulevard & Sierra Nevada also hosted a salon at the event where the brewmasters discussed their collaboration in more depth for a select group of SAVOR attendees. We had the pleasure of translating the label design into limited edition, hand-held art prints that were presented to the attendees. It was letterpress printed in 4 colors (front) and 1 color (back) on a heavy-duty double-thick chipboard and individually numbered.